The trailer begins with intertitles and a slow montage
building up tension. The intertitles introduce the audience to the narrative of
the film, but the scenes being shown are the characters going about their day
to day life. The trailer then picks up, parallel music is introduced in
combination with a short quick montage of clips to introduce the vampires and a
small amount of gore into the trailer. Once some gore is shown, the trailer
uses a collision cut back to a slow montage, where tension begins to build
again, through clever shots revealing vampires lurking in the village, and the
character’s speech telling the narrative instead of intertitles. A scene is
shown where a woman is alone by herself in the middle of the city, isolated
from everybody else and calling out for help. Contrapuntal music kicks in along
with a quick montage of gore and vampire attacks, creating a panic stricken
feel to the trailer. The trailer finishes on a scene of a woman screaming
whilst being bitten by a vampire, which then cuts to a title screen with the
name of the film. Overall I think that the trailer works very well, as it is
almost entirely set in low key lighting, giving the trailer a very dark and
gloomy feel. There is plenty of gore, and the quick montages are done very
well, giving off a strong sense of panic in the village.
Joe's A2 Media Blog
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Thursday, 25 April 2013
Tuesday, 23 April 2013
Monday, 1 April 2013
Trailer Review: Cloverfield (2008)
The trailer for Cloverfield is a ‘scene’ trailer. It begins with a party happening; everything appears to be running smoothly with the characters completely oblivious to what is to come. Every shot is filmed with a handheld camera, which gives a realistic feel to scenes. Once the lights go out in the room that the party is being held, the lighting changes to low key lighting, indicating a change in the mood of the film, with panic being spread throughout the characters. Once the characters are outside, the handheld camera looks around, and sees a huge ball of fire coming from the top of a group of buildings, causing major panic in everybody. As people start to run, the shots become quicker cut into a fast montage, creating a tense, panic-stricken feel, and enables the viewer to connect with the character’s emotions. The trailer finishes with the head of the Statue of Liberty flying towards the group of people, an iconic symbol of America being destroyed, which is put into the film to cause a reaction from American viewers. The trailer ends on a cliff-hanger, as the trailer doesn’t show what causes the explosions, or what happens to the characters after this scene, which entices the viewer to go and watch the full film. The ending titles of the trailer have a distorted effect added to them, which goes with the feel of a handheld camera. The handheld camera gives a realistic feel to the trailer, as the shots are from somebodies point of view, giving the viewer more of a sense that they are actually there, resulting in them feeling the character’s emotions and getting more involved in the film.
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Portfolio Sections
- 1A. Research Film (12)
- 1B. Research Trailers and Audience (8)
- 2. Planning (4)
- 3A. Production Trailer (3)
- 3B. Ancillary Products (3)
- 4. Evaluation (5)