Evaluation: Part 3

To research existing trailers, I used a combination of YouTube and IMDB. YouTube was a very good website to research trailers, as it is fast and easy to find the trailer that I was looking for, as well as recommending similar trailers to the one that I was currently viewing. Videos on YouTube could also be paused if I wished to examine a certain scene. A negative about YouTube is that there is almost no other background information given about the film on most videos. IMDB was also used to research existing trailers. IMBD is useful as it gives all details about the film you’re researching, as well as all versions of a trailer listed, so comparisons between a green-band and a red-band trailer for the same film are easy to acquire. I used this feature to compare the red and green-band trailers for the film ‘Sinister’. IMBD also provides freeze-frames of scenes in a film, so the opportunity to
use one of these to analyse is readily available. I used blogger to present all of my work. I found that blogger worked very well, as it has simple procedures to make a new post, and posts are easily edited which I found out to be a very useful feature. It is also easy to organise posts on blogger, with the use of labels which can be used to separate posts into more specific groups. A negative of blogger is that I found it to be complicated editing the design of your blog, as it requires some knowledge of HTML code which I do not have.

To create my magazine cover and my poster I used Adobe Photoshop. On my magazine cover, I made part of the main character’s head cover some of the masthead. To do this, I used the ‘magic wand’ tool to cut the part of the image out that I wanted and place it where I wanted to. I used a stroke and a drop shadow on the text on the Film Poster which I made in Photoshop, which made the text stand out from the background more. On the main image on my poster I lowered the brightness, to enhance the gloomy mood of the poster. To create my movie trailer I used Adobe Premiere Pro. To create the effect of a flashback in my trailer, I edited the clips to be black and white. I did this by going onto the Effects menu, then Adjust, Procamp, and then changing the saturation to 0%. I also added fade to black cuts by using the pen tool to fade the opacity either from 0% to 100% or 100% to 0% to create a fade in or fade out. To make the text in the titles zoom in I key framed the enlargement of the text to give it a smooth zoom in effect.

I used Flikr to present my magazine cover and movie poster, as Flikr is a very good way to present images. Flikr allows the addition of notes onto the image, which when hovered over a certain part of an image; a note appears explaining about what is it linked to. Flikr can also be linked with Blogger, allowing posts on Flikr to easily be posted to Blogger too. Blogger is easy to sort my evaluation work with as the use of labels allows my work to be presented and filtered with ease. I also used YouTube to present my focus group evaluation on, as YouTube is an easy to use website for displaying video footage, and offers a feature to embed a video into Blogger posts, which makes it easy to display my work on YouTube on Blogger. I also posted a survey on my blog, allowing people to vote on my film trailer, which gave me an indication to other people’s responses to the film, which is important in evaluation.